Your own web team —
without hiring one.
A vetted expert builds and runs your website; an AI team improves it every day. A real person owns the relationship — the AI does the grind, for a fraction of an agency and far less than a hire. You just get more customers.
Not another AI website builder.
The engine does the work. The operator owns the outcome.
You babysit the robot.
- You write every prompt
- You decide which experiment to run
- You catch the off-brand output
- You wire up the A/B test
- You read the results yourself
- You ship it — and own the mistakes
The operator runs the engine.
- The engine drafts the experiments
- An operator picks what's worth running
- The operator vets every candidate for brand and taste
- Live A/B infra, diffs, one-click revert
- The scoreboard reads the results for you
- You approve anything that touches a public page
Full stack, full team.
Websites are the front door. We build the whole house.
Websites
Marketing sites, landing pages, content sites. Custom design, fast, mobile-first.
Mobile apps
iOS and Android. Native-feel apps for booking, ordering, loyalty, internal tools.
Dashboards & internal tools
Admin panels, reporting dashboards, ops tools. The stuff your team actually uses every day.
Full-stack apps
Custom SaaS, member portals, marketplaces. Frontend, backend, database, auth, payments — handled.
Design gallery
A look at what we build.
Websites, mobile apps, branding kits, and dashboards — design directions across every kind of small business. Yours is designed from scratch, to your brand.
Start fresh, or bring what you have.
Build from scratch — or rebuild what you've got.
Starting new? Your expert designs and builds it from scratch. Already live on WordPress, Wix, Squarespace, Webflow, or Shopify? We rebuild it as fast, modern code you own — in your stack of choice — rankings preserved, content migrated, redirects mapped. Either way, you get a site the team improves every day.
WordPress
Plugins, page builders, the lot. We inventory it and rebuild it clean.
Wix
Locked-in editor, no real code export. We rebuild it as code you own.
Squarespace
Template-bound and slow. We carry the content, drop the bloat.
Webflow
Closer to the metal already — we move it onto a stack you control.
Shopify
We keep the commerce backend and rebuild the storefront for speed.
Plain HTML / other
Hand-rolled, legacy, or something else — we crawl it and bring it forward.
Then it improves every day.
An iteration engine that runs while you sleep.
One loop, many engines. It runs experiments overnight, keeps what improves your metric, and discards the rest — with an operator vetting every move.
- designHero rebuilt around the booking CTA+18% conversionKept
- seoService-area landing pages, 6 metros+1,400 sessions/moKept
- designLong-form pricing table variantno measurable liftDiscarded
Three steps. No agency theater.
Take it over, then let it compound.
- 01
We take it over
Convert your existing site — WordPress, Wix, Squarespace, Webflow, Shopify — into fast, modern code you own, or build new. Rankings preserved, content migrated, redirects mapped.
- 02
Meet your operator
A vetted senior operator is matched to you. You get their email, their calendar, their cell if it matters. They set the objectives and brand rails the engine runs inside — and own the relationship.
- 03
Put it on the engine
The engine runs experiments overnight against your metric, keeps what wins, discards the rest. Your operator vets every move, you approve anything public, and the scoreboard shows it compounding.
The deliverable.
A site you own. Plus an engine that keeps improving it.
Your build includes
- Custom design, not a template
- Mobile, tablet, and desktop
- Copy written or refined by your operator
- Photography direction and asset sourcing
- SEO foundations and meta done right
- Forms, integrations, analytics wired up
- Domain, hosting, SSL, deployment
- One round of revisions, then live
Your retainer includes
- A pool of credits each month to run experiments
- The engine running overnight against your metric
- An operator who vets every change before it ships
- A live scoreboard: baseline → now → trajectory
- Basic updates and fixes within one business day
- Diffs and one-click revert on everything
- You approve anything that touches a public page
The human you actually work with.
An operator steers the engine. Not a freelancer, not a chatbot.
Every operator on ModelMerge was personally interviewed, portfolio-reviewed, and trained on the iteration engine. They've shipped real work for real businesses for years. They tune the program — objectives, brand rails, guardrails, budget — and vet every experiment before it goes near a live surface.
When you sign up, you get one operator. The same one. Every time. They learn your business, set the rails the engine runs inside, and own the relationship as it compounds.
We don't list anyone we wouldn't hire ourselves.
Meet every operatorPricing
Real builds. Real ongoing work. Real prices, on the page.
One focused build. The marketing site that does its job.
- Up to 5 pages, custom designed
- Your content, your brand
- Hosting, SSL, analytics included
- 2 hours of changes per month
- You own everything
- Own the code
- Cancel anytime
- Fixed price, no overruns
Content-rich, integration-ready, the site real businesses run on.
- Up to 25 pages or screens
- Integrations: forms, CRM, payments
- Light content help (copy + images)
- 5 hours of changes per month
- Priority support
- Own the code
- Cancel anytime
- Fixed price, no overruns
- First milestone in 14 days
Apps, dashboards, full-stack systems. Real custom software.
- Web app, mobile app, or dashboard
- Custom backend + database
- Auth, payments, integrations
- First 100 users included
- $1/active user/mo above 100
- 10 hours of changes per month
- Dedicated operator
- Own the code
- Cancel anytime
- Fixed price, no overruns
- First milestone in 21 days
Why this works.
Pick your poison. Or pick the merge.
| DIY Wix, Squarespace | AI builders Lovable, v0 | Freelancer One person | Traditional agency Full team | ModelMerge Operator + AI | |
|---|---|---|---|---|---|
| Cost | $20–50 / mo | $50–200 / mo | $3–10k | $25–100k | $2,500–$15k+ build + retainer |
| Build time | Weeks of your time | Hours of your time | 4–12 weeks | 3–6 months | 7–14 days |
| Design quality | Template | Template-ish | Variable | High | High |
| After launch | It decays | It decays | Pay-as-you-go | Expensive retainer | It compounds — engine + retainer |
| Real human | No | No | Sort of | Yes | Yes — your operator |
| When it breaks | Forum thread | Chatbot | Maybe replies | Ticket queue | Text your operator |
| Strategic input | None | None | Rare | Yes (expensive) | Built into retainer |
| Uses AI | No | Yes (you wrangle it) | Maybe | Maybe | Yes — an engine an operator steers |
“The question isn't whether AI can build a website. It's who's going to take care of it when something matters.”
Built for businesses, not portfolios.
Most of our clients fit one of these.
- Local services
The owner-operator
Plumbers, electricians, HVAC, contractors. Sites that book real jobs, not just impressions.
- Small e-commerce
The maker behind the counter
Boutiques, makers, small DTC. Storefronts under 200 SKUs that feel handmade, not mass-printed.
- Professional services
The trusted advisor
Lawyers, accountants, consultants. Trust-first design that earns the inbound call.
Local services
Plumbers, electricians, dentists, vets. Sites that book jobs.
Small e-commerce
Under 200 SKUs. Shopify or custom.
Professional services
Lawyers, accountants, consultants. Trust-first design.
Trades & construction
Project portfolios, lead capture, estimate flows.
Restaurants & hospitality
Menus, reservations, events.
Coaches & creators
Personal brand sites, course landing pages.
B2B & SaaS
Marketing sites, landing pages, docs.
Studios & agencies
Yes, agencies hire us too. Quietly.
Auto & recreation
Dealerships, marinas, rentals.
Real estate
Brokerage sites, listing showcases.
Nonprofits & education
Donation flows, program pages.
And a hundred other things. If it needs a website, an app, or a dashboard, we've built one like it.
The honest answers.
Questions we get every week.
Didn't see yours? Write us at hello@modelmerge.ai.
Your operator is ready.
Tell us what you're working on. Get matched with a vetted operator, and put it on an engine that improves it every day.
We reply within one business day · You own the code, always