Step 01
We take it over
Convert your existing site (WordPress, Wix, Squarespace, Webflow, Shopify) into fast, modern code in your stack, or build new with rankings preserved, content migrated, and redirects mapped.
Rankings preserved
Your AI web team, on shift now
Six AI agents work on your site around the clock: SEO, conversions, design, copy, customer answers, site health. A human operator you know by name approves every change before it ships, and you just get more customers.
6 agents live
ScoutSEO & AI search
CloserConversions
SketchDesign
QuillCopy & blog
ConciergeCustomer answers
SentrySite health
Every change is approved by Sarah K., your human operator, so nothing ships without sign-off.
designHero rebuilt around the booking CTA+18% conversionseoService-area landing pages, 6 metros+1,400 sessions/modesignLong-form pricing table variantno measurable liftcroOne-field checkout on the money pagecollecting datadesignHero rebuilt around the booking CTA+18% conversionseoService-area landing pages, 6 metros+1,400 sessions/modesignLong-form pricing table variantno measurable liftcroOne-field checkout on the money pagecollecting datadesignHero rebuilt around the booking CTA+18% conversionseoService-area landing pages, 6 metros+1,400 sessions/modesignLong-form pricing table variantno measurable liftcroOne-field checkout on the money pagecollecting datadesignHero rebuilt around the booking CTA+18% conversionseoService-area landing pages, 6 metros+1,400 sessions/modesignLong-form pricing table variantno measurable liftcroOne-field checkout on the money pagecollecting data
Not another AI website builder
The engine does the work,the operator owns the outcome.
The engine is the power tool, the operator is the craftsman, and that changes everything about what ships.
Autonomous AI, aloneThe old way
You babysit the robot.
- You write every prompt
- You decide which experiment to run
- You catch the off-brand output
- You wire up the A/B test
- You read the results yourself
- You ship it — and own the mistakes
ModelMergeThe merge
The operator runs the engine.
- The engine drafts the experiments
- An operator picks what's worth running
- The operator vets every candidate for brand and taste
- Live A/B infra, diffs, one-click revert
- The scoreboard reads the results for you
- You approve anything that touches a public page
Three steps. No agency theater.
Take it over, then let it compound.
Step 02
Meet your operator
A vetted senior operator is matched to you, with their email, their calendar, their cell if it matters. They set the objectives and brand rails the engine runs inside, and own the relationship.
One dedicated human
Step 03
Put it on the engine
The engine runs experiments overnight against your metric, keeps what wins, and discards the rest, while your operator vets every move. You approve anything public, and the scoreboard shows it compounding.
Compounding nightly
Most projects ship in 7–14 days, and most clients stay for years.
Full stack, full team
Websites are the front door;we build the whole house.
Web, mobile, dashboards, and the full stack behind them, designed and shipped by one team and improved by the engine every day.
- The whole house
Full-stack apps
Custom SaaS, member portals, marketplaces: frontend, backend, database, auth, and payments, handled.
Websites
Marketing sites, landing pages, content sites. Custom design, fast, mobile-first.
Mobile apps
iOS and Android. Native-feel apps for booking, ordering, loyalty, internal tools.
Dashboards & internal tools
Admin panels, reporting dashboards, ops tools. The stuff your team actually uses every day.
One operator, one subscription, every surface the engine can improve.
Design gallery
A look at what we build.
Websites, mobile apps, branding kits, and dashboards, design directions across every kind of small business, with yours designed from scratch to your brand.
Start fresh, or bring what you have
Build from scratch, orrebuild what you've got.
Starting new? Your expert designs and builds it from scratch. Already live on WordPress, Wix, Squarespace, Webflow, or Shopify? We rebuild it as fast, modern code in your stack of choice, with rankings preserved, content migrated, and redirects mapped. Either way you get a site the team improves every day.
WordPressWixSquarespaceWebflowShopifyPlain HTML / other
Then it improves every day
An iteration engine that runswhile you sleep.
One loop, many engines. It runs experiments overnight, keeps what improves your metric, and discards the rest, with an operator vetting every move.
The nightly loop
- Signal
- Generate
- Vet
- Approve
- Ship
- Measure → Keep / Discard
- DesignConversion liftLive
- SEOOrganic sessions / keyword rankLive
- AdsROASRolling out
- Content / SocialEngagement / reachRolling out
- Email / LifecycleOpen / click / revenuePlanned
- CRORevenue per visitorRolling out
ScoreboardIllustrative
Conversion rate+62%
2.1%3.4%
Organic sessions+63%
4,200 /mo6,850 /mo
- designHero rebuilt around the booking CTA+18% conversionKept
- seoService-area landing pages, 6 metros+1,400 sessions/moKept
- designLong-form pricing table variantno measurable liftDiscarded
Credits this month165 consumed · 85 of 250 remaining
The deliverable
A site built for you, plus anengine that keeps improving it.
You get the finished build, then a live scoreboard that tracks every experiment from baseline to now to trajectory, so the improvement is something you can watch, not take on faith.
The build
Your build includes
- Custom design, not a template
- Mobile, tablet, and desktop
- Copy written or refined by your operator
- Photography direction and asset sourcing
- SEO foundations and meta done right
- Forms, integrations, analytics wired up
- Domain, hosting, SSL, deployment
- One round of revisions, then live
The subscription · the moat
Your subscription includes
- A pool of credits each month to run experiments
- The engine running overnight against your metric
- An operator who vets every change before it ships
- A live scoreboard: baseline → now → trajectory
- Basic updates and fixes within one business day
- Diffs and one-click revert on everything
- You approve anything that touches a public page
You don't have a website; you have a growth engine.
Reviewing 3 experiments now
The human you actually work with
An operator steers the engine,not a freelancer, not a chatbot.
Every operator on ModelMerge was personally interviewed, portfolio-reviewed, and trained on the iteration engine. They've shipped real work for real businesses for years. They tune the program (objectives, brand rails, guardrails, budget) and vet every experiment before it goes near a live surface.
When you sign up, you get one operator: the same one, every time. They learn your business, set the rails the engine runs inside, and own the relationship as it compounds.
operator, dedicated to you
of experiments vetted by a human
chatbots between you and the work
Representative profiles — the kind of operator we hire. You're introduced to your own dedicated operator when your project starts.
We don't list anyone we wouldn't hire ourselves.
Meet every operatorPricing
One build fee,then just your monthly.
Start from a plan, add the pieces you need, and the monthly is just the total. The build fee is 2× your monthly, every dollar back if you don't approve your site at launch, and your monthly doesn't start until launch day.
Launch
Your marketing site, built custom, run for you, and watched all night.
from$399/mo
Build fee 2× monthly · billing starts at launch
- Custom site, up to 5 pages, live in about two weeks
- Hosting, domain, SSL, analytics included
- Sentry watches uptime, speed & SSL; Concierge answers visitors 24/7
- 2 hours of design & copy changes every month
- A human operator you know by name
- Monthly starts at launch
- Launch guarantee
- Own the code at 12 months
- Cancel anytime
Most popular
Growth
The website, plus the full team pointed at more customers.
from$699/mo
Build fee 2× monthly · billing starts at launch
- Everything in Launch, up to 25 pages or screens
- Growth Engine: Scout SEO, Closer CRO experiments, Quill content
- Integrations: forms, CRM, payments
- 5 change-hours per month, priority support
- Monthly starts at launch
- Launch guarantee
- Own the code at 12 months
- Cancel anytime
Engine
Custom software: backend, dashboards, the whole team on it.
from$1,399/mo
Build fee 2× monthly · billing starts at launch
- Everything in Growth
- Custom backend + database, auth, payments
- Internal tools & dashboards for your team
- 10 change-hours per month, dedicated operator
- Monthly starts at launch
- Launch guarantee
- Own the code at 12 months
- Cancel anytime
Add the pieces you needEach adds to your monthly — on any plan
Growth Engine
+$300/moCloser runs conversion experiments, Scout pushes SEO + AI-search, ad creative and a content cadence, the full make-the-number-go-up push.
Online Store
+$250/moProducts, checkout, inventory; sell right on your site.
Custom Backend & Integrations
+$300/moAuth, payments, a custom database, and CRM / booking / API wiring into your stack.
Internal Tools & Dashboard
+$400/moAdmin panels, ops dashboards, and internal tools for your team.
Mobile App
+$700/moA native-feel iOS + Android companion to your build.
A build fee of 2× your monthly starts the project, and your monthly begins on launch day.
Launch guarantee: approve your site at launch or every dollar back.
The code becomes fully yours at 12 months, or buy out anytime.
Cancel anytime. Your site stays live while you subscribe.
Every plan includes hosting, domain, deployment, SSL, and a human operator. No hidden fees, ever.
Why this works
Pick your poison, or pick the merge.
| DIY Wix, Squarespace | AI builders Lovable, v0 | Freelancer One person | Traditional agency Full team | ModelMerge Operator + AI | |
|---|---|---|---|---|---|
| Cost | $20–50 / mo | $50–200 / mo | $3–10k | $25–100k | $2,500–$15k+ build + retainer |
| Build time | Weeks of your time | Hours of your time | 4–12 weeks | 3–6 months | 7–14 days |
| Design quality | Template | Template-ish | Variable | High | High |
| After launch | It decays | It decays | Pay-as-you-go | Expensive retainer | It compounds: engine + retainer |
| Real human | No | No | Sort of | Yes | Yes, your operator |
| When it breaks | Forum thread | Chatbot | Maybe replies | Ticket queue | Text your operator |
| Strategic input | None | None | Rare | Yes (expensive) | Built into retainer |
| Uses AI | No | Yes (you wrangle it) | Maybe | Maybe | Yes, an engine an operator steers |
“The question isn't whether AI can build a website; it's who's going to take care of itwhen something matters.”
Built for businesses, not portfolios
Most of our clients fit one of these.
- Local services
The owner-operator
Plumbers, electricians, HVAC, contractors. Sites that book real jobs, not just impressions.
- Small e-commerce
The maker behind the counter
Boutiques, makers, small DTC. Storefronts under 200 SKUs that feel handmade, not mass-printed.
- Professional services
The trusted advisor
Lawyers, accountants, consultants. Trust-first design that earns the inbound call.
Local services
Plumbers, electricians, dentists, vets. Sites that book jobs.
Small e-commerce
Under 200 SKUs. Shopify or custom.
Professional services
Lawyers, accountants, consultants. Trust-first design.
Trades & construction
Project portfolios, lead capture, estimate flows.
Restaurants & hospitality
Menus, reservations, events.
Coaches & creators
Personal brand sites, course landing pages.
B2B & SaaS
Marketing sites, landing pages, docs.
Studios & agencies
Yes, agencies hire us too. Quietly.
Auto & recreation
Dealerships, marinas, rentals.
Real estate
Brokerage sites, listing showcases.
Nonprofits & education
Donation flows, program pages.
And a hundred other things: if it needs a website, an app, or a dashboard, we've built one like it.
Next project slot open
Your operatoris ready.
Tell us what you're working on and we'll match you with a vetted operator, on an engine that improves it every day.
We reply within one business day·Own the code at 12 months